Marketing:
Internet Marketing is also associated with the following Internet based business models:
Marketing is the type of process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
Internet Marketing:
Internet marketing is also known as online-marketing, i-marketing, web-marketing, or e-Marketing, it is the marketing of products and services over the Internet. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
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| search engine optimization book |
There are the five types of internet marketing:
1: Search engine marketing (SEM)
2: Search engine optimization (SEO)
3: Banner ads on specific websites
4: E-mail marketing
5: Web 2.0
1: Search engine marketing (SEM):
SEM stands for “search engine marketing”. It is the process of getting traffic from or visibility on search engine. The term also shortened sometime and called “search marketing”. SEM covers two broad areas:
1: Gaining traffic through free SEO efforts
2: Gaining traffic through paid search advertising
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion. The largest paid SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.
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| search engine optimization book |
2: Search engine optimization (SEO):
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engine page results via the "natural" or un-paid search results. SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. This is the other form of search engine marketing (SEM) target paid listings. It is the type of internet marketing strategy which considers how search engine work and what the people search for.
Optimizing a website or web page may involve by editing its content, HTML and other coding to both increasing its relevancy with specific keywords and removing the barriers again the indexing activity of search engine. All the process is also known as On-page optimization.
Promoting a site by increasing its no. of back links or inbound links (The incoming links of that website on the other websites) is another SEO tactic. By building a high quality link through link popularity (Building permanent, relevant and legitimate inbound links to your website yields a steady flow of targeted traffic known as link popularity. This type of optimization is also known as Off-page optimization.
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| search engine optimization book |
3: Banner ads on specific websites:
Web ads or the banner ads is the form of advertising or marketing on the world wide web through a specific websites of high page rank or traffic rank.
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| search engine optimization book |
4: E-mail marketing:
E-mail marketing is another type of internet marketing by which company or business send electronic mail to its present, previous or expecting new clients for the promotion of the business and relationship or a advertisement message to clients for the new product or service or offer.
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| search engine optimization book |
5: Web 2.0:
The Web 2.0 terminology commonly associated with web applications that allow users to create, add and published content their own on World Wide Web, instead of webmaster and share it with whole internet community. The common example of Web 2.0 includes social-networking sites, blogs, wikis, video-sharing sites, hosted services, web applications, mashups and folksonomies.
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| search engine optimization book |
1: E-commerce:
This is the type of e-business or online transaction between the Business to Customer or between the Business to Business.
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| search engine optimization book |
2: Lead-based websites:
A company that generates value by acquiring sales leads from its own website.
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| search engine optimization book |
3: Affiliate marketing:
Activity by which a product or the service developed by one entity (e-commerce business or single person) is sold by other active seller for the share of profit is known as affiliate marketing.
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| search engine optimization book |
4: Local internet marketing:
Small company uses this type of marketing over the internet for its business promotion. It includes social media marketing and local directory listings.
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| search engine optimization book |
5: Blackhat marketing:
The type of Internet marketing which employs deceptive, abusive, or less than truthful methods to drive web traffic to a website or affiliate marketing offer.This method sometimes includes spam, cloaking within search engine result pages, or routing users to pages they didn't initially request.
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| search engine optimization book |